My Email About the Adult Diaper Market …

Long ago I fairly stopped emailing articles, but sorry, cannot help myself this morning … this is too relevant to the times to not.

Now the title of this article is kind of funny in itself … “any one of us, to either of our parents … please, don’t take them off!”  😉

Well, now we know where to invest some of that money we are sitting on … also, it supports the old  adage, “invest in what you use.”  😉

Remember the relief when you couldn’t hold it any more and you just wet in your pants?  (C’mon, don’t shame me … you know you do!) Well, now you can relive it, real time!

“Thanks folks … come back, I’m here all week …”  😉

I dun’t keer hoo ya’ r, dat rite deer is sum funny azz shit! (h/t: Larry)

OK, OK … on to the article …

The Adult Diaper Market Is About to Take Off

Thanks to the endless determination of parents to keep baby bottoms dry, Kimberly-Clark’s Huggies diapers brand has become a global powerhouse, with billions of dollars in annual sales. But the target consumers for one of the company’s latest diaper lines aren’t infants—or even their aged grandparents. Instead, ads for its Depend Silhouette line of disposable incontinence briefs feature laughing, long-legged models who look barely over 40. The personal-care giant has been aggressively running the fashion-style marketing pitches in mainstream magazines and on television, because adult incontinence is a market that’s recently become too big—and lucrative—to remain in the shadows.

“We’re trying to make the product more normal, and even fun, with real people in our ads saying, ‘Hey, I have bladder leakage, and it’s no big deal,’ ” says Jay Gottleib, head of Kimberly-Clark’s adult and feminine-care business in North America.

Growth in the adult-diaper market is outpacing that of every other paper-based household staple in the U.S. Euromonitor International forecasts a 48 percent increase in sales in the category, to $2.7 billion in 2020 from $1.8 billion last year. That compares with expected growth of 2.6 percent, to $6.3 billion, during that period for baby diapers. And in only a decade, sales of diapers for adults could surpass those for babies at Kimberly-Clark and rival Procter & Gamble. As birthrates fall and life spans lengthen, the companies figure there’s plenty of room for expansion, because babies grow out of diapers, but incontinent adults usually don’t.

Read more of this article here:

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About Wint

Pray, love, parent, play, give back... repeat.
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